Sometimes I fall into routine. I become too comfortable with what I do. And shortly after I become bored. That’s when I start reading books that I place in the category ‘motivation-boost’. Or I go to events, for the same reasons. Every time I read a new book on how businesses (should) work, or I attend a workshop on subjects that I’m interested in (usually digital media, marketing and everything in between), I re-charge myself with inspiration and motivation. It’s how I’ve learned to build a momentum for myself. And I try to exploit it and keep it going as much as I can afterwards.